Image of Sarah Lillywhite copywriter

Need writing that sells? Get in touch.

I’ve worked with brands and publications across a wide range of industries for over 18 years. I’m talking fashion, to travel, to energy. They all have one thing in common: every company needs to understand its customers, and be able to communicate with them.

Whether it’s developing a tone of voice and content strategy from scratch, or getting into the detail of your brand voice and how it sets you apart, I’m an expert. I’ve written and edited copy across the spectrum, from ATL ad campaigns to sensitive direct comms. I love working in-house, really bedding into your team and company ethos.

On the personal side, I live in Surrey with my family, although I’m a midlander through and through. When not working, I can mostly be found trying to find good coffee, on long walks with a podcast, or weightlifting with my women’s lifting club. I like en-dashes (and will not allow those greedy LLMs to steal them), good puns, and triadic sentence structure. And I really like working with brands I can believe in.

Sound good? Please get in touch – I’d love to chat about how I can help you.

Copywriting

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Tone of voice

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Brand strategy

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Editing

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Content consultancy

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Copywriting ✳︎ Tone of voice ✳︎ Brand strategy ✳︎ Editing ✳︎ Content consultancy ✳︎

My clients include…

OVO

ASOS

Mr & Mrs Smith

Farfetch

FutureLearn

Soho House Group

Hearst

Hush

Shiseido

TBI

Tyla

Connects

Selfridges

Lick

LadBible Group

i-D

Childs Farm

Express.co.uk

  • "Sarah is an expert in her field. She has a talent for answering complex customer needs."

    Siobhan Mallen, brand and content director

  • "Sarah is a wonderful writer and editor, with a creative, strategic mind."

    Sam Dawson, Head of Creative Studio, OVO

  • "Sarah is a brilliant team leader – supportive, honest, constructive. and thoughtful"

    Robert Gill, VP marketing

  • "The word 'unflappable' comes to mind."

    Julia Scirrotto, editorial director

  • "She's just a great person to have around. I'd love to work with her again."

    Sophie Davis, workflow director