Your brand voice is everything. Make it work harder for you.
Stand out in crowded marketplaces. Attract the customers you want.
And keep them, because you know how to communicate with them.
This is what a strong, consistent tone of voice can do for your brand. Are you bold and irreverent? Down to earth and humble? Or sophisticated and upscale? Together, we can define and refine how your brand speaks, so that your customers will always know who you are.
Tone of voice clients include…
OVO
ASOS
Lick
we are. preloved
Dimension Studio
LadBible Group (Tyla)
What's involved
I work with each client on a bespoke basis – each brand is different and each project is personal. But below is a taste of some of the tone of voice services I offer.
❋ Discovery call To kick off, we’ll talk about what your brand needs. Maybe you’ve had a rebrand and your old tone doesn’t work for you anymore. Or maybe you’ve scaled quickly and now need to speak to your customers with one distinct, consistent voice. Whatever you need, we’ll make a plan that suits your brand and target audience.
❋ WorkshoppingI find an in-person workshop with you and your team is the best way to really get under the skin of your brand, and its customers. I’ll tailor the day to what you need, but it’ll always be interactive and fun. We’ll define some key principles that feel right for your brand and, just as importantly, work out what your brand isn’t.
❋ Brand guidelinesStrong guardrails help everyone get on the same page and writing in the same way. I’ll create comprehensive tone of voice guidelines to keep your copy sparkling, distinct and cohesive, no matter how many writers you have.
❋ Team trainingGetting your team invested in your tone of voice is key to creating excellent work. Ongoing tone of voice training can keep your team on track and able to translate your brand principles into brilliant copy that sounds like you.