Copy.
Brand voice.
Content leadership.

I’m a writer, editor and tone of voice consultant. Need writing that sells? Get in touch.

Copywriting

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Tone of voice

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Brand strategy

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Editing

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Content consultancy

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Copywriting ✳︎ Tone of voice ✳︎ Brand strategy ✳︎ Editing ✳︎ Content consultancy ✳︎

How can I help?

Whether it’s coming up with a one-off campaign, running a tone of voice workshop, or working with your in-house team – I’d love to talk about what your brand needs.

  • As a senior copywriter and experienced editor, my portfolio includes adverts, campaigns, articles, profiles, reports, social and performance copy, and more.Whatever you need, I can get inside your brand’s voice and help you communicate with your customers.

    See my work

  • I’m an expert at getting inside a brand’s tone of voice. I can help you refine how your brand speaks to its customers and provide guardrails and guidelines for your colleagues to follow. Or, if you need help defining your brand voice, I can work with you to discover and define it.

    Find out more

  • I love being part of a team. If you need a freelancer who can instantly embed themselves in your studio and get to grips with your ways of working, I’m your woman. I’ve led copy and content teams at major companies. Got a vacancy? Get in touch to see if I can help.

    Let’s talk

  • I started my career in magazines, and publishing still holds a special place in my heart. You can see some of my articles and columns below – or get in touch with a commission.

    Read my writing

My clients include…

OVO

ASOS

Mr & Mrs Smith

Farfetch

FutureLearn

Soho House Group

Hearst

Hush

Shiseido

TBI

Tyla

Connects

Selfridges

Lick

LadBible Group

i-D

Childs Farm

Express.co.uk

Kind words

  • "Sarah is an expert in her field. She has a talent for answering complex customer needs."

    Siobhan Mallen, brand and content director

  • "Sarah is a wonderful writer and editor, with a creative, strategic mind."

    Sam Dawson, Head of Creative Studio, OVO

  • "Sarah is a brilliant team leader – supportive, honest, constructive. and thoughtful"

    Robert Gill, VP marketing

  • "The word 'unflappable' comes to mind."

    Julia Scirrotto, editorial director

  • "She's just a great person to have around. I'd love to work with her again."

    Sophie Davis, workflow director

Let’s work together

I’d love to hear more about your project, and how I can help you.